146: She thought pawn shops are cool!

February 17,2021

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As I was paying for my coffee at Starbucks one morning, the woman on the counter asked if I was working at a pawnshop. I was wearing my Pawn Leaders shirt; that's what sparked her curiosity. It was just a short encounter, but I discussed few crucial topics about marketing in this episode that started in that instance. 


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Yigal Adato

Yigal is a 3rd generation pawn broker, and is now a mentor, coach and educator with the pawnbroking industry.

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