How to Keep Current Customers and Grow Your Business Part 2

April 09, 2021

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You may have a solid fan base in place, but they're starting to drift away. What can you do about it?

 

4 things:

  1. Identify the problem 
  2. Look at the customer's perspective
  3. Remedy the situation
  4. Know what the customer wants

Identify the problem

 

  • Find out why your customers are leaving and how you can stop them.

The customer is always right, and if they're not happy with you, then who will be? Find out why your customers are leaving by asking them or reading their reviews. Use this information to make sure that the same mistakes aren't made over time.

 

  • Restore the love in their relationship with your brand 

You can bring back love in any relationship with your brand. If you want to get your customers back on the bandwagon, it's time for some heart-to-hearts. Restore that lost love with a little more data and customer loyalty from our side! 

 

  • Create a more substantial, more loyal customer base

The key to a successful company is creating customer loyalty.

 

The way you get customers to come back for more is by making them love their experience with your business, and then they'll be happy too! If you want to create a more substantial, more loyal customer base, you must engage with your customers on social media.


Look at the customer's perspective.

  • Help your customers protect their most valuable asset: their time.

Help your customers protect their most valuable asset: time. It's what they're paying for, so make sure you deliver on it and don't waste any of it! People value their time more than just about anything else, so why not make them feel like it's worth the investment to retain them as customers by making sure they have everything that needs to be done in one place and in an easy-to-use way?

 

  • Find out what will motivate them to buy more, and then do it! 

This is a no-brainer! When you know what your customer wants, it's easy to get them to do anything. But you need to figure out what makes people want things and then do them. You want them to buy more products, so what's going to make that happen?

 

You have to think outside the box when it comes to driving up sales. One way is by giving them what they want and putting some extra goodies on the table for your high-value customers! You could offer incentives and discounts or create or provide an entirely new product line geared towards their interests. 

 

  • Tap into all of the data that you didn't realize you had about your customers to keep them coming back for more.


Utilize the data that you have about your customers to make them come back for more. To do this successfully, use all available information on what makes each individual tick - from their favorite colors down to how often they shop online before visiting brick and mortar locations (which has increased by 10% within the past three years). This will allow retailers not only to tailor products specifically towards specific demographics, but it'll also increase sales profits! 

 

You should also go out of your way and try something new, like coordinating pop-up shops or hosting events at a local venue so they can feel special in an otherwise ordinary shopping experience. 

 

Remedy the situation

 

  • Personalization Options

To retain customers, you can provide personalization options (such) as sending out exclusive promotions via email.

 

To make your company more appealing to potential and existing customers alike, it is essential to offer personalized offers through various communication channels such as email or social media platforms like Facebook, where they spend most of their time on their phones.

 

  • Price/Product Adjustments

To retain customers, you can try making adjustments to pricing/product configuration based on customer feedback. You could also use a rewards program to get people back in the loop if they choose not to stay as members of your club for whatever reason.

 

To ensure that you have happy and loyal customers who come back time after time, you must adjust prices or product configurations depending on what type of input is given by them now and then - this way, everyone will be satisfied!

 

Know what the customer wants


What do they want? Well, the answer to that question can make or break your business. If you don't know what customers want, how will you keep them coming back for more?! 

 

Knowledge is power. The more you know about the person who will be purchasing from you, the better off that individual is going to be and thus they'll likely spend a fortune with you in return. Giving them exactly what they want guarantees an easy sale, so make sure both parties walk away happy!

 

Moreover, you need a way of keeping in touch with their wishes and needs, so when they ask for something new or different, it's right there waiting for them!

Yigal Adato

Yigal is a 3rd generation pawn broker, and is now a mentor, coach and educator with the pawnbroking industry.


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