How to Sell More: Thoughtful Marketing

April 27, 2021

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Thoughtful marketing efforts can be the key to unlocking more sales. The next time you're looking for ways to boost your business, don't forget that this could make all the difference between a fire or no sale!

 

We all want to sell more. And we should! But marketing is a tricky process and it doesn't always work how you expect. You have to make sure that your marketing is thoughtful, not just spamming people with noise about your products or services. In this article, I'm going to share 5 ways that will help increase your conversion rates and generate more revenue for your business!

 

ONE: Set up a monthly cycle of promotions and add new items as they arrive on shelves.

 

This is probably the most important thing you can do to stay top-of-mind with your customers. People are always going shopping and they're also continuing to buy things online, while it's on their mind. This means that shoppers will be in stores looking for something new, browsing through websites or apps looking for a great deal - so you want to be there when they need you the most.

 

One way is by placing new items on the shelf and turning them into promotions every month as they come out. One thing you can do, for example, is offer an end-of-month sale where customers can save 15% off their purchase with promo code "endofthemonth". This can help you clear out inventory while also reminding shoppers that you're still open and ready to serve them!

 

These are just little things but it really pays off in the long run! You'll see more people browsing your website or walking into your store - which will lead to better sales conversion rates because many people assume if something isn't marked down then it's not worth their time.

 

TWO: Work with your inventory manager so you always have enough stock on hand in case somebody wants to buy something right now.

 

Inventory management is a key component of sales. This step ensures that impulse purchases will be fulfilled and the customer will walk away satisfied, rather than disappointed.

Additionally, it guarantees that when somebody does decide they want what you're selling - it's available!

 

Also, try adding products to your store that have always been in demand but can't be found locally. You may want to expand the number of items you carry for this type of product so customers will know they don't need to go elsewhere if they're looking for something specific - such as a certain brand name or size!

 

Overall, this process can help boost conversion rates because people are less likely to browse elsewhere if there's nothing on sale or not currently available for their desired purchase date. If someone sees that all the items are out of stock, then they might leave without shopping around at all; but by having more products within reach, shoppers feel like they have options which will lead to more conversions.

 

THREE: Create ads tailored specifically towards what customers want from us (not just generic ads)

 

Another way to sell more is by creating and running targeted ads. This can be accomplished in two ways:

  • Create Ads tailored specifically towards what customers want from us (rather than generic appeals); and

  • Conduct a customer survey or focus group, then use the feedback to create and run an ad campaign that will resonate with our audience.

 

One of the best ways to reach your target market is through Facebook advertising campaigns; they're cheap, effective, flexible, and easy to set up! You'll need at least $50 for this method. Other methods include buying ads on Google AdWords & Twitter's promoted tweets. The price ranges vary, so you may have higher costs depending on which platform you choose, but it should still be relatively inexpensive.

 

- Google AdWords can be very expensive, but it is a great way to reach your target audience with precision.

- Facebook ads are inexpensive, flexible and easy to set up

- Twitter's promoted tweets are an option if you want the campaign on one specific platform only.

Another thing that can help you sell more products is strategic pricing: watch competitors' prices closely and make sure we're never overpriced or underpriced; this will help build customer confidence in our product as well!

 

If it seems like all of these marketing methods cost too much money, there are things you can do to cut costs while still reaching your goals. One strategy would be making use of digital coupons for social media campaigns. This saves a significant amount of money because you don't have to send physical coupons in the mail.

 

FOUR: Promote opportunities

 

The best way to increase sales is to promote opportunities. Imagine you're a shoe store or clothing boutique and want customers entering your storefront to buy shoes or clothes. Offer them either an additional discount on the item they came in for, or give them another free item if their total purchase exceeds $50. The point of this strategy is that it will encourage people who are only browsing around because there's nothing enticing enough about the offer (the original product) and get them over the hump into making a purchase decision!

 

Promote opportunities that are more expensive. For example, if you're selling a diamond necklace for $200, offer the customer an additional 20% off to get them into their spending range for impulse buy territory (in this case they would need to spend at least $320). This is most effective when customers come in with only one product and still have room left on their budget because it gives them an opportunity to purchase something else.

 

The best way to increase sales is by promoting opportunities. If you want someone who just came into your store looking around but didn't make a purchase yet then offer them another free item or discount of some sort so they can finally pull the trigger. You have to know your customers and what they're looking for.

 

Customers are most likely going to be buying jewelry when they come in so you can try out a few tactics that focus on the customer's goal of purchasing jewelry. For example, if someone is planning on purchasing an engagement ring then ask them how much money they wanted to spend before showing them any rings

(in this case we would show them rings ranging from $500 up). If it seems like there will not be enough room left in their budget for anything else then offer another opportunity or discount such as "want me to throw in some earrings with those?" This way maybe they'll end up being able to purchase something other than just the engagement ring.



In conclusion, these five tips can really help you sell more. Don’t believe it? Then try them all! Don’t leave one behind. And if you want a more intentional coaching on how to bring in more $$, email yigal@pawnleaders.com

Yigal Adato

Yigal is a 3rd generation pawn broker, and is now a mentor, coach and educator with the pawnbroking industry.


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